Campaign Structure
Separated keyword themes, match types, locations and ad groups for better control.
Case Study
Google Ads Case Study in Dehradun
This Google Ads project shows how better campaign structure, keyword intent, landing pages and conversion tracking can reduce wasted clicks and improve lead quality.
30day optimization focus
★★★★★
Project Snapshot
A Dehradun business needed more reliable enquiries from paid search without spending budget on irrelevant clicks.
- Primary goal: improve lead quality from Google Ads.
- Main channels: search ads, call actions, landing pages and remarketing.
- Lead action: calls, forms and WhatsApp enquiries.
Work Completed
The campaign was rebuilt around buyer intent, negative keywords, clearer ads and landing page actions.
Landing Page Alignment
Matched ads with service pages, trust blocks, calls and quick enquiry options.
Tracking and Optimization
Tracked calls, forms and WhatsApp clicks to improve budget decisions.
SEO Signals Covered
- Google Ads agency in Dehradun
- PPC company Dehradun
- lead generation campaign
- search ads management
- Google Ads cost per lead
- landing page optimization
Outcome Direction
The campaign became easier to measure, easier to optimize and better aligned with enquiries that the business could follow up.
Need better PPC performance?
Amica Solutions can review your Google Ads setup and reduce wasted budget through better targeting and tracking.